UNSW has been illuminated pink for Breast Cancer Awareness Month and to raise the profile of the National Breast Cancer Foundation's (NBCF) annual pink ribbon campaign.

For the first time in the event's seven year history, Australian universities have been illuminated in the NBCF's trademark pink to represent the critical role of research in the fight against breast cancer.

Ms Sue Murray, NBCF CEO, explains the campaign's new direction.

"Global Illumination has always been a unique way of raising awareness of breast cancer among the community. Illuminating the universities acknowledges that ongoing, sustained research is what holds the key to unlocking the mysteries of this devastating disease, which claims the lives of more than 2,600 women and 95 men in a single year," says Ms Murray.

Other NSW universities involved are the University of Sydney, University of Western Sydney and the University of Wollongong.

The Global Illumination event involves significant landmarks and monuments around the world - Niagara Falls, the Torre di Pisa in Italy, Table Mountain in South Africa, and the Sydney Opera House and Harbour Bridge - raising vital funds for research into the prevention, detection and treatment of breast cancer.

UNSW's North Mall pedestrian lights from Anzac Parade to the Red Centre, the external west face of the Scientia Building andthe South side of the Library Tower will glow pink untill Saturday 25 October 2008.

For more information about Global Illumination visit www.globalillumination.org.au.

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Media contact: Fran Strachan| 9385 8732 | fran.strachan@unsw.edu.au