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Applied AI in human factors

 Experimental studies and measurements:  Preparing and characterizing of the rare earth intermetallic compounds, Perovskites material, Glass state and Ceramics in nanoscale compounds (Arc furnace, ball milling, …)  Magnetism and crystallography of rare-earth intermetallic compounds (Measurements and Data Analysis).  XRD (Measurements and Data Analysis).  FTIR (Data Analysis and measurements).  Conductivity (DC, AC and Dielectric).  PPMS (DC and AC magnetic properties)  Neutron diffraction (ND), Magnetic structure analysis using neutron diffraction (use nuclear methods to study a wide variety of problems in magnetism) as well as on 'impossible' material (intermetallic compounds contain Gd element)  57Fe Mӧssbauer spectroscopy.  155Gd Mӧssbauer spectroscopy.Theoretical modelling:   Creating models for magnetic material properties and structures using MATLAB and Fortran.    Data analysis for the conductivity of the materials and the XRD and Neutron Diffraction measurements.

Critical Infrastructure protection research focuses on intrusion detection (IDS) for cyber-physical systems (CPS)  and the Industrial Internet of Things (IIoT). In addition interdisciplinary knowledge in cybersecurity, software and systems engineering, quality and process improvement.

I am a Lecturer at School of Marketing, UNSW Business School. My research focuses on consumer behaviour and behavioural science, especially on how to trigger behavioural changes and people’s decision processes. My current research projects look at 1) how virtual reality can represent the disability experiences better than other methods? 2) can companies offer personalised services according to customers’ psychological profiles? My research has appeared in the Journal of Consumer Research, and Journal of Marketing Research. Also, I am the Director of Education Program at Digital Sustainability Knowledge Hub, one of the research hub at UNSW Business School.