How does consumer behaviour change during the holiday season?

Consumers have high intention to spend over the holiday season. Retailers take advantage of this by pushing out deals to incentivise consumers to spend more. Veronica Jiang, Lecturer at the School of Marketing, UNSW Business School, shares her insights on whether consumers should buy earlier or later in the festive season.

Veronica Jiang, Lecturer at the School of Marketing, UNSW Business School, shares her insights on whether consumers should buy earlier or later in the festive season.