Despite the popular and intuitive notion that people find climate change psychologically distant, a new review of the evidence shows that’s not the case at all.
Is it safe to nip out for milk? Should I download the COVIDSafe app? Is it OK to wear my pyjamas in a Zoom meeting? All these extra decisions are taking their toll.
Mass strikes help target the psychological factors most important for acting on climate change, by emphasising social norms and reinforcing the effectiveness of collective action.
To give the best chance for science to have an impact, we need to present our arguments to the public in the most convincing ways we have available. Applied psychology can help.
