Boosting customers’ self-perceived physical attractiveness has a marked impact on their purchasing behaviours, according to research from UNSW Business School.
Stock shortages during the COVID-19 pandemic are about more than just panic buying or labour shortages in supply chains, says UNSW Business School's Professor Jack Cadeaux
Marketers and business managers benefit from knowing why weather may be associated with increased consumption and how this process may differ across men and women.
New research released by UNSW Sydney on COVID-19 consumer panic shopping has shown that Australian consumers top the globe in panic buying habits – in speed and scale.
Consumers are spending more on skincare, cooking supplies and comfortable clothing such as slippers during COVID-19. Marketing Associate Professor Nitika Garg explains.
