consumer behaviour

A man looking at empty shelves in the toilet paper aisle.

Panic buying toilet paper is a quick mental fix that makes people feel more prepared and less anxious, says a UNSW consumer behaviour expert.

People peaceful protesting for Black Lives Matter movement holding up sign Racism Is A Pandemic Too.

Corporate brands need to do more than support – they need concrete action to enable social change, says a UNSW consumer behaviour expert.

Rent clothes

The rental market has disrupted the retail industry and will flourish in the long run despite COVID-19 setbacks, says UNSW consumer behaviour expert.

Panic buying

New research released by UNSW Sydney on COVID-19 consumer panic shopping has shown that Australian consumers top the globe in panic buying habits – in speed and scale.

Consumer behavior changes

Consumers are spending more on skincare, cooking supplies and comfortable clothing such as slippers during COVID-19. Marketing Associate Professor Nitika Garg explains.

Understanding what a customer wants across multiple touchpoints is essential for any business in the retail industry.

To fully engage with customers, online retailers have to bring the human touch of an in-store experience to online shopping.

LGBTIQ+ marketing

Brands are coming out in droves to support the LGBTIQ+ community but how is this influencing consumer behaviour?

Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.

Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.

UNSW Business School lecturer Veronica Jiang shares her insights on whether consumers should buy earlier or later in the festive season.

Veronica Jiang, Lecturer at the School of Marketing, UNSW Business School, shares her insights on whether consumers should buy earlier or later in the festive season.

Holiday shopping season

Flash sales have pitted retailers against each other and irreversibly changed Australian consumer behaviour, says UNSW Business School lecturer, Veronica Jiang.

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