consumer behaviour

Consumer behavior changes

Consumers are spending more on skincare, cooking supplies and comfortable clothing such as slippers during COVID-19. Marketing Associate Professor Nitika Garg explains.

Understanding what a customer wants across multiple touchpoints is essential for any business in the retail industry.

To fully engage with customers, online retailers have to bring the human touch of an in-store experience to online shopping.

LGBTIQ+ marketing

Brands are coming out in droves to support the LGBTIQ+ community but how is this influencing consumer behaviour?

Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.

Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.

UNSW Business School lecturer Veronica Jiang shares her insights on whether consumers should buy earlier or later in the festive season.

Veronica Jiang, Lecturer at the School of Marketing, UNSW Business School, shares her insights on whether consumers should buy earlier or later in the festive season.

Holiday shopping season

Flash sales have pitted retailers against each other and irreversibly changed Australian consumer behaviour, says UNSW Business School lecturer, Veronica Jiang.

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Banks and financial providers know how to take advantage of consumers' inability to make good decisions about financial products, writes Dimity Kingsford Smith.

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Feelings of loss and helplessness often drive unhealthy behaviours, a fact used by marketers to boost sales. But consumers can fight back, writes Nitika Garg.