Marketers and business managers benefit from knowing why weather may be associated with increased consumption and how this process may differ across men and women.
Panic buying toilet paper is a quick mental fix that makes people feel more prepared and less anxious, says a UNSW consumer behaviour expert.
Corporate brands need to do more than support – they need concrete action to enable social change, says a UNSW consumer behaviour expert.
The rental market has disrupted the retail industry and will flourish in the long run despite COVID-19 setbacks, says UNSW consumer behaviour expert.
New research released by UNSW Sydney on COVID-19 consumer panic shopping has shown that Australian consumers top the globe in panic buying habits – in speed and scale.
Consumers are spending more on skincare, cooking supplies and comfortable clothing such as slippers during COVID-19. Marketing Associate Professor Nitika Garg explains.
To fully engage with customers, online retailers have to bring the human touch of an in-store experience to online shopping.
Brands are coming out in droves to support the LGBTIQ+ community but how is this influencing consumer behaviour?
Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.
Veronica Jiang, Lecturer at the School of Marketing, UNSW Business School, shares her insights on whether consumers should buy earlier or later in the festive season.