Data analytics

Understanding what a customer wants across multiple touchpoints is essential for any business in the retail industry.

To fully engage with customers, online retailers have to bring the human touch of an in-store experience to online shopping.

“Mall operators in Australia are not anchored around department stores – their business models are instead mainly based around supermarkets,” says Professor Jack Cadeaux, Head of the School of Marketing at UNSW Business School.

Retailers need to focus on the core offering of their products rather than peripherals, and adapt their business models to increasingly fickle and tech-savvy consumers, says a UNSW Business School professor.

Food Bank

Data on where food banks are used and who uses them provide the opportunity to better target services to those in need, write Richard Vidgen and Giles Hindle.

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Are even the very best big-data driven practises guilty of asking the wrong questions of the wrong data? asks Peter Swan.