Museums are reinventing themselves to find new audiences. This has been termed the "Bilbao effect", after the Frank Gehry-designed Guggenheim satellite that transformed an obscure Spanish town into a tourist destination.
The face of the art museum has undergone a significant makeover, with the realisation that an interesting building can draw a crowd as well as any blockbuster exhibition, write Gay McDonald and Gary Sangster.
How to host blockbuster exhibitions, while at the same time preserving the quality of a cultural experience, was the focus of an international symposium hosted by UNSW's College of Fine Arts (COFA).
