John Roberts

John Roberts

Professor John Roberts receives annual Buck Weaver Award from INFORMS Society for Marketing Science for his lifetime achievements.

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A computer scientist calling for bans on 'killer robots', an internationally respected drug researcher, and a chemist developing 'smart' nanoparticles to target tumours are among 16 new Scientia Professors.

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John Roberts is a professor of marketing at UNSW, with a joint appointment at London Business School. He spoke to Julian Lorkin about the impact of big data in marketing.