To be effective, a video needs to be clear about its message and relatable. The government's milkshake video seemingly about consent failed on both counts. But these videos get it right.
Originally designed to display service times or bible quotations, church signs are becoming a site of political commentary, tackling everything from pill testing to refugee rights.
Single-use plastic bags will soon be gone from major supermarkets and many other shops too. Campaigns to reduce plastic even more should focus on positive advice, rather than shaming shoppers.