Malcolm Turnbull's video and Bill Shorten's book are underpinned by the same idea: the love their parents had for them imbued them with the right qualities to become prime minister, writes Mark Rolfe.
Don't expect to learn anything new from the ceremonial rhetoric of Anzac Day. Persuasion about national unity depends on more than just the communication of facts, writes Mark Rolfe.
Politicians wishing to run down their opponents in the eyes of the public are quick to level accusations of dishonesty. But these 'lies' aren't always what they seem, writes Mark Rolfe.
A political leader always needs to judge when to push ahead of, and when to pull back to, public opinion, writes Mark Rolfe.
Tony Abbott’s interview with the Washington Post has revived his problem of loose lips - but this time on the international stage, writes Mark Rolfe.
The business community may try to get as much out of Tony Abbott as possible, but do they recognise the clear differences between a CEO and a prime minister, asks Mark Rolfe.
AWU boss Paul Howes is pushing for social privatisation of government infrastructure to improve our cities. Should the ALP take heed of his advice, asks Mark Rolfe.
If Labor is to last longer in government next time around, it needs to better define not only itself but its opponent, writes Mark Rolfe.
Both major parties have approached the complexities of NSW with piecemeal policies in constrained circumstances. Neither has an industry policy, argues Mark Rolfe.
Given the importance of the seats of Dobell and Robertson, the political parties should have done their utmost to get good quality candidates without troublesome baggage, argues Mark Rolfe.