Marketing

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Bad news, emotional eaters: food doesn't deal with the underlying problem you are reacting to. But there are reasons for your choices.

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Professor Harald Van Heerde from UNSW Business School achieves highest ever placing in prestigious Marketing Research Productivity Lists.

John Roberts

Professor John Roberts receives annual Buck Weaver Award from INFORMS Society for Marketing Science for his lifetime achievements.

security camera shop

Customers who are angry are more likely to behave unethically, no matter how high the stakes, writes Nitika Garg.

Pokemon

Since spawning a global craze, Pokémon Go has shed a third of its players. What did the developers do wrong, and what can others learn about keeping gamers happy, asks Mark Humphery-Jenner.

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Try using humour to keep your customers happy and satisfied, UNSW research suggests.

Bernie Sanders

‘Super’ Sanders has some lessons for corporate marketers on reaching the young and restless, writes Tim Harcourt.

Guggenheim Museum in Bilbao, Spain

From leading virtual teams to the front line of big data in marketing, read the latest research and analysis from UNSW's Business School.

buy Australian

New research from the UNSW Business School reveals that combining a global brand with local appeal is a powerful combination.

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John Roberts is a professor of marketing at UNSW, with a joint appointment at London Business School. He spoke to Julian Lorkin about the impact of big data in marketing.

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