Marketing

Man wears glasses with holographic augmented reality technology

By making products seem more tangible, AR technology can significantly impact customer decision-making, shows UNSW Business School research.

Man and woman holding shopping bags walk under an umbrella

Marketers and business managers benefit from knowing why weather may be associated with increased consumption and how this process may differ across men and women.

Understanding what a customer wants across multiple touchpoints is essential for any business in the retail industry.

To fully engage with customers, online retailers have to bring the human touch of an in-store experience to online shopping.

LGBTIQ+ marketing

Brands are coming out in droves to support the LGBTIQ+ community but how is this influencing consumer behaviour?

“Mall operators in Australia are not anchored around department stores – their business models are instead mainly based around supermarkets,” says Professor Jack Cadeaux, Head of the School of Marketing at UNSW Business School.

Retailers need to focus on the core offering of their products rather than peripherals, and adapt their business models to increasingly fickle and tech-savvy consumers, says a UNSW Business School professor.

Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.

Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.

eating_ice-cream_emotionally.jpg

Bad news, emotional eaters: food doesn't deal with the underlying problem you are reacting to. But there are reasons for your choices.

harald-van-heerde.jpg

Professor Harald Van Heerde from UNSW Business School achieves highest ever placing in prestigious Marketing Research Productivity Lists.

John Roberts

Professor John Roberts receives annual Buck Weaver Award from INFORMS Society for Marketing Science for his lifetime achievements.

security camera shop

Customers who are angry are more likely to behave unethically, no matter how high the stakes, writes Nitika Garg.

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