Retailers need to focus on the core offering of their products rather than peripherals, and adapt their business models to increasingly fickle and tech-savvy consumers, says a UNSW Business School professor.
Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.
Since spawning a global craze, Pokémon Go has shed a third of its players. What did the developers do wrong, and what can others learn about keeping gamers happy, asks Mark Humphery-Jenner.
