By making products seem more tangible, AR technology can significantly impact customer decision-making, shows UNSW Business School research.
Professor of Practice Tim Harcourt speaks with Access Corporate Group co-founder and chief brand officer Livia Wang about the international power of influence in building a successful business.
Award-winning UNSW Business School research shows which customers benefit the most from retailers' apps and suggests how to improve user engagement.
Panic buying toilet paper is a quick mental fix that makes people feel more prepared and less anxious, says a UNSW consumer behaviour expert.
The rental market has disrupted the retail industry and will flourish in the long run despite COVID-19 setbacks, says UNSW consumer behaviour expert.
To fully engage with customers, online retailers have to bring the human touch of an in-store experience to online shopping.
To be ahead of the current retail downturn, it is important to invest in your people, tap into emerging markets and build your flagship strategy, says Harvey Norman CEO Katie Page.
If you were stranded on a desert island and could only access one item – would you choose toilet paper?
Retailers need to focus on the core offering of their products rather than peripherals, and adapt their business models to increasingly fickle and tech-savvy consumers, says a UNSW Business School professor.
As the year comes to an end it’s timely to reflect on how we might have been ripped off during 2012 and what can be done about it next year, writes Frank Zumbo.