School of Marketing

high angle shot of different dairy milk alternatives with their main ingredients

Moo-ve out of the way cow’s milk, we’re drinking more dairy substitutes than ever before.

a close up of Colin Kaepernick's face in the Nike campaign

Companies looking to engage in brand activism need to be authentic in their campaign otherwise they run the risk of consumer backlash.

Apple logo looks ominous outside Apple store

There are ways suppliers can resist the demands of more powerful companies and treat their people better, says UNSW Business School's Maggie Dong.

Shopper wearing protective face mask hoards toilet paper in supermarket

Stock shortages during the COVID-19 pandemic are about more than just panic buying or labour shortages in supply chains, says UNSW Business School's Professor Jack Cadeaux

Man wears glasses with holographic augmented reality technology

By making products seem more tangible, AR technology can significantly impact customer decision-making, shows UNSW Business School research.

Man and woman holding shopping bags walk under an umbrella

Marketers and business managers benefit from knowing why weather may be associated with increased consumption and how this process may differ across men and women.

Close-up of woman holding phone ordering food on Uber Eats

Award-winning UNSW Business School research shows which customers benefit the most from retailers' apps and suggests how to improve user engagement.

A man looking at empty shelves in the toilet paper aisle.

Panic buying toilet paper is a quick mental fix that makes people feel more prepared and less anxious, says a UNSW consumer behaviour expert.

Rent clothes

The rental market has disrupted the retail industry and will flourish in the long run despite COVID-19 setbacks, says UNSW consumer behaviour expert.

Understanding what a customer wants across multiple touchpoints is essential for any business in the retail industry.

To fully engage with customers, online retailers have to bring the human touch of an in-store experience to online shopping.

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