School of Marketing

Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.

Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.

Holiday shopping season

Flash sales have pitted retailers against each other and irreversibly changed Australian consumer behaviour, says UNSW Business School lecturer, Veronica Jiang.

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Professor Harald van Heerde, one of the world’s leading experts in marketing, is joining the UNSW Business School. 

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Feelings of loss and helplessness often drive unhealthy behaviours, a fact used by marketers to boost sales. But consumers can fight back, writes Nitika Garg.