During the COVID-19 pandemic, discussions with peers played a large role in people’s decisions around vaccination, new research from UNSW Sydney shows.
A review of COVID booster acceptance statistics suggests we may be unlikely to see coverage go much beyond 80 per cent – but we can still learn from others’ mistakes when it comes to health messaging.
A UNSW researcher says a positive social media campaign could help to counter misinformation and fears about COVID vaccine side effects and boost vaccination uptake.