Emotive claims, like COVID vaccination being unethical or coercive, are more likely to be shared on social media. But we can fight back.
The vast majority of health workers accept COVID vaccinations, but we need to ensure the concerns of the minority are heard.
Psychology researchers advising the NSW government say a behavioural science model could prove the answer to increasing vaccination rates.
A UNSW researcher says a positive social media campaign could help to counter misinformation and fears about COVID vaccine side effects and boost vaccination uptake.