A new higher education social media index has ranked UNSW as the national leader in attracting Facebook fans.
The Australian Universities Facebook Index shows UNSW has the most Facebook fans in the nation – over 70,000 at last count – which is four times larger than it was this time last year.
Tim Winkler, who authored the study, says UNSW is “the undisputed national champion”.
“This league table is important not only because it shines a rare light on changes in marketing effort in the social media space, but also because it allows comparison between changes in each university’s fan base,” says Winkler.
UNSW Marketing Director, Sue-Anne Chew, says, “We’ve recognised the importance of Facebook in making connections with students, and we’ve been responsive to what students are looking for in the social media space.”
A UNSW survey has found that current students are engaging with the University’s social media channels as a way to connect directly with staff and to stay up to date with news from their Faculty. Students also said connecting with social media channels are a good way to get a sense of the University’s “personality.”
The University’s YouTube channel, UNSWTV, has been ranked as the most popular university channel in the nation. It has been viewed over two million times, more than double its nearest competitors.
UNSW also performs well on Twitter, ranking within the top five universities for the highest number of followers.
Media contact: Cassie Chorn, UNSW Media Office, 02 9385 5405