advertising

blockchain

The blockchain isn't just for Bitcoin transactions. Advertisers can no longer ignore blockchain's huge implications for the world of marketing, write Eric T.K. Lim and Chee-Wee Tan.

Gerric 2008 inside

Children as young as six will be following in the footsteps of John Singleton, Siimon Reynolds and Bryce Courtenay, dreaming up their own advertising campaigns as part of a program for gifted students.