The current review of the Federal Privacy Act could be the beginning of a process to obtain fairer privacy practices for consumers. But any reforms from this review will be a long time coming.
Following a privacy policy change in 2016, Google has collected users' data from third-party websites and apps. The ACCC argues users were misled into signing away their privacy.
As news media revenues tumble still further amid the COVID-19 recession, the government has pledged mandatory rules to force tech giants to pay for using news content.
The ACCC's inquiry was launched to address concerns about the market power of major digital platforms, such as Google and Facebook, and their impact on Australia's businesses and media.