advertising

Decision-making at the supermarket

Learned connections between stimuli and reward – like the positive emotions associated with popular brands – have a powerful influence over our future decisions. Scientists have started to discover why.

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Tired of homogenised fashion advertising, Chris Loutfy wants to see models of diverse backgrounds feature in mainstream campaigns.

blockchain

The blockchain isn't just for Bitcoin transactions. Advertisers can no longer ignore blockchain's huge implications for the world of marketing, write Eric T.K. Lim and Chee-Wee Tan.

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Children as young as six will be following in the footsteps of John Singleton, Siimon Reynolds and Bryce Courtenay, dreaming up their own advertising campaigns as part of a program for gifted students.