Nitika Garg

Consumer behavior changes

Consumers are spending more on skincare, cooking supplies and comfortable clothing such as slippers during COVID-19. Marketing Associate Professor Nitika Garg explains.

LGBTIQ+ marketing

Brands are coming out in droves to support the LGBTIQ+ community but how is this influencing consumer behaviour?

security camera shop

Customers who are angry are more likely to behave unethically, no matter how high the stakes, writes Nitika Garg.

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Feelings of loss and helplessness often drive unhealthy behaviours, a fact used by marketers to boost sales. But consumers can fight back, writes Nitika Garg.