Consumers are spending more on skincare, cooking supplies and comfortable clothing such as slippers during COVID-19. Marketing Associate Professor Nitika Garg explains.
Brands are coming out in droves to support the LGBTIQ+ community but how is this influencing consumer behaviour?
Customers who are angry are more likely to behave unethically, no matter how high the stakes, writes Nitika Garg.
Feelings of loss and helplessness often drive unhealthy behaviours, a fact used by marketers to boost sales. But consumers can fight back, writes Nitika Garg.