Marketers and business managers benefit from knowing why weather may be associated with increased consumption and how this process may differ across men and women.
Consumers are spending more on skincare, cooking supplies and comfortable clothing such as slippers during COVID-19. Marketing Associate Professor Nitika Garg explains.
Feelings of loss and helplessness often drive unhealthy behaviours, a fact used by marketers to boost sales. But consumers can fight back, writes Nitika Garg.
