Companies looking to engage in brand activism need to be authentic in their campaign otherwise they run the risk of consumer backlash.
Marketers and business managers benefit from knowing why weather may be associated with increased consumption and how this process may differ across men and women.
Panic buying toilet paper is a quick mental fix that makes people feel more prepared and less anxious, says a UNSW consumer behaviour expert.
The rental market has disrupted the retail industry and will flourish in the long run despite COVID-19 setbacks, says UNSW consumer behaviour expert.
Consumers are spending more on skincare, cooking supplies and comfortable clothing such as slippers during COVID-19. Marketing Associate Professor Nitika Garg explains.
Brands are coming out in droves to support the LGBTIQ+ community but how is this influencing consumer behaviour?
Customers who are angry are more likely to behave unethically, no matter how high the stakes, writes Nitika Garg.
Feelings of loss and helplessness often drive unhealthy behaviours, a fact used by marketers to boost sales. But consumers can fight back, writes Nitika Garg.