By making products seem more tangible, AR technology can significantly impact customer decision-making, shows UNSW Business School research.
Marketers and business managers benefit from knowing why weather may be associated with increased consumption and how this process may differ across men and women.
Award-winning UNSW Business School research shows which customers benefit the most from retailers' apps and suggests how to improve user engagement.
Panic buying toilet paper is a quick mental fix that makes people feel more prepared and less anxious, says a UNSW consumer behaviour expert.
The rental market has disrupted the retail industry and will flourish in the long run despite COVID-19 setbacks, says UNSW consumer behaviour expert.
To fully engage with customers, online retailers have to bring the human touch of an in-store experience to online shopping.
Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.
Flash sales have pitted retailers against each other and irreversibly changed Australian consumer behaviour, says UNSW Business School lecturer, Veronica Jiang.
Professor Harald van Heerde, one of the world’s leading experts in marketing, is joining the UNSW Business School.
Feelings of loss and helplessness often drive unhealthy behaviours, a fact used by marketers to boost sales. But consumers can fight back, writes Nitika Garg.