School of Marketing

Companies looking to engage in brand activism need to be authentic in their campaign otherwise they run the risk of consumer backlash.

Stock shortages during the COVID-19 pandemic are about more than just panic buying or labour shortages in supply chains, says UNSW Business School's Professor Jack Cadeaux

Marketers and business managers benefit from knowing why weather may be associated with increased consumption and how this process may differ across men and women.

Panic buying toilet paper is a quick mental fix that makes people feel more prepared and less anxious, says a UNSW consumer behaviour expert.