School of Marketing

Man wears glasses with holographic augmented reality technology

By making products seem more tangible, AR technology can significantly impact customer decision-making, shows UNSW Business School research.

Man and woman holding shopping bags walk under an umbrella

Marketers and business managers benefit from knowing why weather may be associated with increased consumption and how this process may differ across men and women.

Close-up of woman holding phone ordering food on Uber Eats

Award-winning UNSW Business School research shows which customers benefit the most from retailers' apps and suggests how to improve user engagement.

A man looking at empty shelves in the toilet paper aisle.

Panic buying toilet paper is a quick mental fix that makes people feel more prepared and less anxious, says a UNSW consumer behaviour expert.

Rent clothes

The rental market has disrupted the retail industry and will flourish in the long run despite COVID-19 setbacks, says UNSW consumer behaviour expert.

Understanding what a customer wants across multiple touchpoints is essential for any business in the retail industry.

To fully engage with customers, online retailers have to bring the human touch of an in-store experience to online shopping.

Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.

Nitika Garg, Associate Professor at the School of Marketing, UNSW Business School explains why the consumption of specific products like Aperol Spritz increases over the holiday season and why consumers associate it with summer.

Holiday shopping season

Flash sales have pitted retailers against each other and irreversibly changed Australian consumer behaviour, says UNSW Business School lecturer, Veronica Jiang.

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Professor Harald van Heerde, one of the world’s leading experts in marketing, is joining the UNSW Business School. 

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Feelings of loss and helplessness often drive unhealthy behaviours, a fact used by marketers to boost sales. But consumers can fight back, writes Nitika Garg.